Geno’s Steaks has gone Willy Wonka: hiding golden tickets in their sandwiches this month.

Looking for an excuse to head over to South Philly to grab a cheesesteak? Now’s the time to go. Geno’s Steaks is holding a Golden Ticket contest–they’ll be sneaking 5 golden tickets into their steaks this month. The 5 winners will get a behind the scenes tour of Geno’s with the owner himself, free lunch, and tickets to the Phillies vs. Mets game on August 10th! That’s a pretty fun incentive to indulge in some cheesy goodness, right?

You can follow the fun with the hashtag #genosgoldenticket on Twitter. If you or anyone you know wins, let us know!

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